SUIT CLUB
WEDDING EDIT
2023
WEBSITE DESIGN
DEVELOPMENT
CONTENT CREATION
(OVERVIEW)
Suit Club Wedding Edit is made in collaboration with Suit Club for my final case study in the multimedia design program. Suit Club Wedding Edit has been developed as a separate website, where it is possible to purchase a wedding suit. The website is intended to be accessible through Suit Club’s original website.
VISION
(THE GOAL)
To develop and design a wedding themed website that communicates the Suit Club’s purpose, with the aim of attracting more customers.
(THE CHALLENGE)
Suit Club is not selling enough suits during the wedding season because they have chosen to promote their suits more for everyday use rather than for special occasions.
LOW-FIDELITY DESIGN
(WIREFRAMES)
To get an overview of the user-friendliness of the digital solution, I created a lo-fi prototype in Adobe XD. The prototype was tested by individuals within the target audience to determine if the consumers find the website intuitive and user-friendly, as well as to identify potential errors.
HIGH-FIDELITY DESIGN
(VISUAL DESIGN)
The hi-fi prototype aims to align the consumer’s needs and customer journey with Suit Club’s brand strategy, including brand purpose and product positioning. The prototype is also developed to visualize the starting point for the final digital solution.
CONTENT CREATION - SOCIAL MEDIA
(INSTAGRAM ADS)
To create awareness about Suit Club’s Wedding Edit, I created several pieces of paid content for Suit Club’s Instagram. The goal was to generate traffic to the new website and gain insights into Suit Club’s core audience during the wedding season.
NEXT WORK 
2023